#InternationalBusiness

#TheAdvocate

"Success comes from seeking fulfillment, helping others, and being a force for good in the world."

#Pices

#INFJ

my profile.

see what's it like to be a "weirdo" !

my experiences.

Sales Development Representative Intern

— CRCC Asia.

This internship was my first-ever working experience.

My main responsibility was B2B email marketing, focusing on leads generation and management, ultimately converting into meetings booked.

I also leveraged my content and design skills to initiate email newsletters for both B2B and B2C channels, contributing to the CRM & leads nurturing process.

Aside from that, I occasionally assist in creating content and design for our page and contributed to some other operational and cross-functional tasks. 

Communication Manager

— CMO Think And Action 2023.

I had joined multiple projects throughout my time in Margroup - a Marketing Student Group. And this is by far my proudest achievement there. 

Crazy workload, on-going pressure, for 4 months. 
110+ social posts. 1.6 million reach. 1800+ contestants. 8000+ followers growth. 110 fellow partners. And more...

As a Vice Communication Manager, I was in charge of Writing Team, managing Social Media Operations and Content Performance.

my works.

The Valiant Marketer 12

— Semi-finalist (Top 30 out of 2800 contestants)

Round 3 submission for the Budweiser Challenge.

As it is a shared work of our team, I can only disclose some part of the Round 3 submission that I am directly responsible for. 

A huge shoutout to my wonderful teammates from Team Lẩu Bò. Thank you guys for making it such an increadible and unexpected journey. 

The Valiant Marketer 12

— First-round submission.

Another 72h hackathon from Dove for the first round. Beauty/Skincare industry was never my thing. Not really my proudest work, to be honest.

Came back the second year with Ban Linh Marketer.

But definitely a truly rewarding experience to be back to where it all started. My biggest shout-out to BLM 12 ;)

The Valiant Marketer 11

— TOP 30 (out of 2400 contestants)

It was a 72-hour hackathon challenge from MILO Teen. Which means we have to do all the research, analysis, ideation, and detailed execution plan with clear visualizations, all in 72 hours.

This is my first time entering a marketing competition.

It was a pretty stressful, but also rewarding experience.

Unilever Future
Leader's League (UFLL)

— TOP 30 (out of 850 submissions)

And again, a 48-hour hackathon challenge from Knorr. Less time than the previous, but also fewer requirements. 

My second entry for marketing contests. 

We chose a simple and direct way to present our idea:
"if moms are afraid to switch to other fish sauce, let's say it's ok to change, 'cause changes have always been, and will always be an act of her true love for the family."

Marketing On Air

— score 78.9/100 (Samsung's Challenge)

Another 48-hour hackathon challenge from Samsung.  

We came up with the idea of slightly twist the current brand manifesto #JoinTheFlipSide to #JoinTheVietSide. Targeting the subculture that we define as "The Culture Creators" - they “create cultures”, but are also shaped by the rich tapestry of Vietnam's heritage.

CMO Think And Action 2024

— Business Marketing (AXE's Challenge)

This is NOT a hackathon challenge, however, as I registered in some last minutes of the first round, I only have less than 48 hours to complete this proposal.

Failed the first round. Learned my lessons.

Still gave it my best shot. I quite like my current direction:
focus on creating "a sense of brotherhood" - a (somewhat) new insight in this male grooming category. 

IB in Asia Presentation Deck

— Tesla's Internationalization Plan.

This project was in my second year of uni. It is one of many presentation decks that I've been working on for the past 3 years in UEH. 

Neat, simple, yet logic is what you would usually find in all of my proud works. I am a men of science and art ;)

I am confident that I have a way with words, always making sure that my ideas and messages are conveyed in a direct, yet impactful both visually and literally. 

*The preview beside is just part of our final project pick deck. Due to matter of consent,
I can only show the part that I'm responsible for. 

Eufloria Flower Boutique

— Digital Marketing Project

The goal is to make the business look as realistic as possible to drive real conversion through some short-term content campaigns and other digital media marketing tatics.

Basically a business simulation where we have to come up with our own business idea & concept and then set up the digital profile on Facebook.

Result Highlights: 300+ followers, 17 posts, 25.000+ reach, 20% engagements, 66 requests for flower ordering, ...

My Responsibility: Team Leader, Business Concept & Identity Development, Designer, Social Media & Project Management.

Start-up Planning Project

— CraftCrate (Startup Business Planning)

This project required us to leverage our cross-functional knowledge to create a comprehensive business plan for an innovative start-up idea.

Including: Secondary & Primary Market Research, Business Concept, Product Development & Prototypes, Go-to-market Strategies (WBS, Project Network, Timeline, Marketing & Financial Planning),....

*The preview beside is just part of our final project pick deck. For full version, please refer to the below links.

Our product is a subscription-based toy box, our vision is to simplify the process of purchasing toys for modern parents and bring about a diverse and playful experiences for kids.

contact info.

Email: 

Mobile: (+84) 39 450 1179

LinkedIn: https://www.linkedin.com/in/pham-dat-992621151/

phamngocdat.work@gmail.com